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Nov 22
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  • Competitive Edge

    "With the help of SBDC business student interns and the other resources that the SBDC provided, I was able to see what my competition was doing, what the standard expectations of my industry are and where I need to be to have the competitive edge." -  Cheryl Sment of Interstate Sealant & Concrete Inc.

  • Eye Opener

    "The Business Plan Boot Camp was a real eye-opener in terms of letting you know that you can't just turn the key and go." - Roy Magsamen, RM Small Engine Repair, LLC
  • Future Development

    “Bud helped me get my financials into a pro forma that I could use to get financing for the capital equipment I needed for my business. He has been very influential as far as introducing me to potential customers and government entities." - Dr. William Hubbard founder of Cytophil, a medical device development and manufacturing company

  • Results

    "Our company is very pleased and excited with the results. It’s even more exciting to see an increase in our revenue stream. It couldn’t have come at a better time. For 20 years, I did not know about the SBDC. I want other Wisconsin businesses to know about and take advantage of this great resource.”
    Gary Kuehneman, Director of Business Development for Schenck AccuRate
Cheryl Sment, Interstate Sealant & Concrete, Inc. PDF Print E-mail

Cheryl Sment transformed her career from full-time nursing to owning and running Interstate Sealant & Concrete (ISC), a company that has provided sealing services for concrete highways, parking lots, and airport runways across the US since 1998.

Sment attended the SBDC Entrepreneurial Training Program in 2004 and learned how to create her business plan. Sment said that the class helped her develop goals and objectives, look at her leadership style and focus on the bigger industry picture. In 2006, Sment joined an SBDC facilitated peer learning group, Peerspectives, which has further helped her develop as a business owner.

Sment has become increasingly successful in gaining contract work since having her company designated as a certified woman-owned business. Sment's business has been growing and expanding its reach into other states and now employs more than 55 people. This growth was welcome, but it brought with it some challenges.

SBDC Director Ronald "Bud" Gayhart met with Sment several times to evaluate the company's financial position, to offer input on ways to improve their bonding position, and to help the business connect to area resources that would be able to further leverage ISC's capabilities.

Sment has most recently asked for input on the potential for diversifying her business into another market segment. This expansion would be a vertical integration and could provide ISC with a significant price advantage when bidding on contracts.

Sment said, "With the help of SBDC business student interns and the other resources that the SBDC provided, I was able to see what my competition was doing, what the standard expectations of my industry are and where I need to be to have the competitive edge." Due to Sment's hard work and wise utilization of SBDC guidance, Interstate Sealant & Concrete is well positioned for continued growth and profitablity.

 

University of Wisconsin-Whitewater    Small Business Development Center
address: 1200 Hyland Hall, UW-Whitewater, Whitewater, Wisconsin 53190       phone: 262-472-3217      fax: 262-472-1600     email: ask-sbdc@uww.edu

 

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Funded in part through a Cooperative Agreement with the U. S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs and services are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact: Kaia Fowler, SBDC, 1200 Hyland Hall, UW-Whitewater, Whitewater WI 53190. An EEO/AA employer, the University of Wisconsin provides equal opportunities in employment and programming, including Title IX and ADA requirements.

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